Every angler dreams of finding that perfect balance of performance, durability, and value in their fishing gear. Imagine spending years honing your craft, relying on specific tools, and then having one of those trusted brands recognize your passion. That’s precisely the journey many content creators, including Lojo from the Lojo Fishing channel, experience when their authentic endorsements resonate with brands.
In his latest video, Lojo shares some truly exciting news: a new partnership with Lew’s, a brand he’s championed long before any formal agreement. This isn’t just another sponsorship; it’s a testament to genuine belief in a product. The anticipation builds as Lojo unveils a collection of Lew’s fishing gear, including an array of reels and rods that promise to enhance his upcoming fishing adventures.
Beyond Sponsorship: Understanding the Lew’s Fishing Gear Partnership
Lojo makes a crucial distinction right at the outset: this is a partnership, not a traditional sponsorship. Unlike many exclusive deals, this arrangement with Lew’s allows him to continue using and reviewing other brands he loves, like Abu Garcia, CastKing, Piscifun, and Shimano. This non-exclusive approach reflects a growing trend in the industry, where authenticity is prioritized over restrictive contracts.
Such partnerships foster trust with the audience, as creators remain free to share their unbiased opinions. For Lojo, this means he can continue to highlight what he genuinely believes are great products, even if they aren’t all Lew’s fishing gear. It’s a win-win: Lew’s partners with a proven advocate, and Lojo maintains his integrity and diverse content.
Spinning into Action: The Mach Crush Spinning Reel
The unboxing kicks off with the Mach Crush spinning reel, a striking piece of Lew’s fishing gear with its vibrant orange paint job. This reel, part of the new Crush series, earned accolades at ICAST in 2017—a significant achievement in the competitive fishing tackle industry. ICAST (International Convention of Allied Sportfishing Trades) awards are highly coveted, recognizing innovation and excellence.
With an 11-bearing system, the Mach Crush promises exceptional smoothness, crucial for finesse techniques. Lojo plans to make this his primary spinning reel for winter fishing, highlighting its versatility and robust performance. Spinning gear is often preferred for lighter lines and baits, making the Mach Crush ideal for targeting weary fish in colder water.
Exploring Lew’s Baitcasting Reels: A Deep Dive into Performance
As Lojo delves into the baitcasting reels, he progresses from more accessible models to high-end performers, demonstrating the breadth of Lew’s fishing gear. Each reel is designed with specific applications in mind, catering to different fishing styles and preferences.
The Fast & Furious: Lew’s Mach 2 Baitcaster Reel
Next up is the Lew’s Mach 2 baitcaster reel, another visually appealing piece with its distinctive green accents. This reel boasts a blazing fast 7.5:1 gear ratio, making it perfect for rapid retrieves. Such a high gear ratio is invaluable for topwater baits, flipping and pitching, or frog fishing, where quickly gathering slack line and moving fish away from cover is paramount.
Its 10 or 11-bearing system ensures smooth casting and retrieval, a hallmark of quality Lew’s fishing gear. Anglers often pair high-speed reels with specific techniques to maximize efficiency on the water.
The Workhorse Duo: Lew’s BB1 Speed Spool
Lojo showcases two BB1 Speed Spool reels, a testament to their enduring popularity and proven performance. These mid-range reels, priced around $159, are renowned for their durability and impressive castability. The BB1 has a long-standing reputation as a reliable workhorse in the Lew’s fishing gear lineup.
He selected two distinct gear ratios for specific purposes. The 6.4:1 ratio is an excellent all-around choice, suitable for various lures and techniques. In contrast, the 5.1:1 ratio is specifically for cranking, especially deep-diving crankbaits, allowing the lure to achieve its maximum depth with a natural, slower retrieve without requiring the angler to manually slow down. This targeted approach to gear selection is key for serious bass anglers.
Premium Precision: Lew’s Custom Speed Spool
Stepping into the higher echelons of Lew’s fishing gear, Lojo introduces the Custom Speed Spool. Its sleek white finish and ergonomic Winn grips immediately catch the eye. These specialized grips provide superior tactile feel and become “sticky” when wet, offering an enhanced hold during intense fights—a significant advantage when battling powerful fish.
With an 8.3:1 gear ratio, this is Lojo’s fastest reel, predestining it for topwater presentations or aggressive flipping and frogging. The combination of speed, comfort, and aesthetics makes this reel a top-tier choice for serious tournament anglers seeking a competitive edge.
The Pinnacle of Quality: Lew’s Custom Pro Speed Spool
The grand finale of the reel unboxing is the Lew’s Custom Pro Speed Spool, which Lojo declares the highest quality reel he’s ever owned. Its elegant gray and gold finish, coupled with the signature Winn grips, exudes premium craftsmanship. Despite its sturdy feel, it remains incredibly lightweight, reducing fatigue during long hours on the water.
This reel features an 11-bearing system and a versatile 6.8:1 gear ratio, making it suitable for a wide range of applications. A standout feature is the innovative line indicator on the tension knob, allowing anglers to quickly identify the line type and test strength (e.g., 50 lb braid, 17 lb mono, 12 lb fluoro) on each reel. This small but significant detail eliminates guesswork when you have multiple setups. Additionally, the integrated flip-out bait holder offers convenient lure management, keeping baits secure and ready.
Lew’s Rods: Tailored for Every Technique
While the video focuses more on the reels, Lojo also receives four Lew’s Custom Speed Stick Family rods. Recognizing that rods are best appreciated in hand, he gives an overview of the selection, each designed for specific fishing scenarios. The matching white aesthetics of the rods complement the reels beautifully, creating a cohesive and professional setup.
His new rod arsenal includes:
- Heavy Rod: Ideal for pitching, flipping, frogging, and heavy jigs, providing the backbone needed to pull big bass from dense cover.
- Spinnerbait Rod: A 6’10” medium-heavy fast action rod, perfect for accurately presenting spinnerbaits and achieving powerful hooksets.
- Crankbait Rod: A 7’2″ medium power, moderate fast action rod, designed to allow crankbaits to load up properly, enhancing casting distance and preventing hooks from pulling out during the fight.
- All-Purpose Rod: A versatile 7’3″ medium-heavy fast action rod, suitable for a wide array of techniques when a specialized rod isn’t necessary.
This comprehensive selection ensures Lojo has the right tool for almost any bass fishing technique, ready to hit Lake Eufaula and other tournament waters.
The Strike King Connection & Future Content
Adding another layer to the partnership, Lojo reveals that the company owning Lew’s recently acquired Strike King, a move that consolidates two powerhouses in the fishing industry. This means he’ll also be receiving a box full of Strike King lures, including lipless crankbaits, deep-diving crankbaits, and jerkbaits. Strike King lures are a staple for bass fishermen, with their extensive range being virtually impossible to avoid on the water.
Looking ahead, Lojo’s channel promises even more exciting content. He plans to rig up his new Lew’s fishing gear immediately and head out to Lake Eufaula for more fishing action. Viewers can anticipate dedicated videos reviewing specific Lew’s rods or reels that particularly impress him, continuing his tradition of honest, informative gear reviews. With upcoming tournaments on Lake Eufaula in February and various kayak tournaments in the spring and summer, Lojo’s new Lew’s fishing gear will be put to the test, offering real-world insights to his growing community.
What’s In The Tackle Box? Your Q&A On The Gear & New Partnership
Who is Lojo Fishing, and what new partnership are they celebrating?
Lojo Fishing is a content creator who shares fishing adventures. They are celebrating an exciting new partnership with Lew’s, a popular brand of fishing gear.
What kind of fishing equipment is featured in the unboxing?
The unboxing features a wide range of Lew’s fishing gear, primarily including various fishing reels (both spinning and baitcasting) and fishing rods.
What is the difference between a ‘partnership’ and a ‘sponsorship’ for Lojo Fishing?
A partnership, as described, is a non-exclusive arrangement allowing Lojo to use and review other brands, promoting authenticity. A traditional sponsorship often has more restrictive rules.
What are some examples of fishing reels Lojo Fishing received?
Lojo received several reels, including the Mach Crush spinning reel and various Lew’s baitcasting reels like the Mach 2, BB1 Speed Spool, and the high-quality Custom Pro Speed Spool.
What are fishing rods used for, and what types did Lojo Fishing get?
Fishing rods are used with reels to cast lures and help catch fish. Lojo received specialized rods for different techniques, such as a heavy rod for flipping, a spinnerbait rod, a crankbait rod, and an all-purpose rod.
